UYEJARA-LÓPEZ, Mayumi; GARCÍA-RODRÍGUEZ, Carlos Javier; MURGA-MONTOYA, José Elías; CÁRDENAS-GARCÍA, Ángel; TERRONES-SUAREZ, Orlando. Relationship between social media marketing and millennials’ purchase decision. SAP Proceedings in Interdisciplinary Insights and Innovations, [S. l.], v. 3, p. 397, 2025. DOI: 10.56294/piii2025397. Disponível em: https://piii.southam.pub/index.php/piii/article/view/397. Acesso em: 1 oct. 2026.