Analysis of social responsibility in the financial performance of colombian companies

Abstract

The study explored the relationship between Corporate Social Responsibility (CSR) and financial 
performance in Colombian companies. A comprehensive analysis of academic literature was 
conducted, and a survey was administered to 10 individuals from 5 different companies in Colombia. 
Results showed a positive association between CSR and financial performance, with 60% of the 
studies supporting this relationship. Additionally, the importance of CSR disclosure and the need for 
effective management aligned with international standards were highlighted. In the survey, it was 
found that the majority of companies had formal CSR policies and believed in their importance for 
future success. This suggests that investment in socially responsible practices can have positive 
impacts on both brand reputation and financial outcomes for Colombian companies. In conclusion, 
CSR emerges as a key factor for sustainable development in Colombian companies.